Brook Getachew Designer / Director Addis Ababa --:--:--
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Oscillation

Client
Center for Photography in Ethiopia

Publication, poster, and social media content for Ethiopia's Center for Photography.

About

Center for Photography in Ethiopia is a platform for emerging Ethiopian photographers. CPE has delivered programs, exhibitions, installations, and presentations in and outside of Ethiopia.

Six artists with different lens-based practices gathered. They used their practice as a way to reflect on their relationship with Addis Ababa.

Oscillation is an exploration of their personal and collective link to Addis Ababa.

The choice of colors reflects the city’s past, present, and future. The tension between deep blue and deep red creates a sense of oscillation.

The poster is an homage to Addis Ababa’s emerging urban, historical, and philosophical poly-centric nature. When used as a book cover, it reveals Addis’ evolution. The same design and writing voice introduced the artists on social media.

The result is a lean design system of physical and digital ephemera.

Center for Photography

Center for Photography in Ethiopia is a platform for emerging Ethiopian photographers. CPE has delivered programs, exhibitions, installations, and presentations in and outside of Ethiopia. Six artists with different lens-based practices gathered, using their practice to reflect on their relationship with Addis Ababa.

Oscillation poster design for Center for Photography in Ethiopia
02Oscillation poster design
Oscillation poster design application
03Oscillation poster design application
Oscillation social media content
04Oscillation social media content

Oscillation

Oscillation explores the artists' personal and collective link to Addis Ababa. The colors reflect the city's past, present, and future; tension between deep blue and deep red creates a sense of oscillation.

Oscillation publication cover
05Oscillation publication cover
Oscillation publication design
06Oscillation publication design
Oscillation publication spread
07Oscillation publication spread

Design system

The poster is an homage to Addis Ababa's emerging urban, historical, and philosophical poly-centric nature. As a book cover, it reveals Addis' evolution. The same design and writing voice introduced the artists on social media, forming a lean system of physical and digital ephemera.

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